If you’re anything like us, chances are you spend way too much time on TikTok and Instagram checking out the latest and greatest beauty trends. With so many lifestyle, beauty and skincare bloggers out there, it can be hard to figure out who’s legit and who is actually worth following. We’ve rounded up 15 of our favorite beauty bloggers and content creators for you to check out this year to keep you entertained and informed about the best skincare and beauty products out there! Whether you love watching video content, reading blog posts, or seeing pics on IG, there’s someone out there for everyone. Keep reading to learn more.
1. Michelle Wong (@labmuffinbeautyscience)
A cosmetic chemist by trade, Michelle is extremely knowledgeable about the science behind skincare and beauty products, and the cosmetic industry as a whole. She posts very informative skincare guides and videos so you can learn about the ingredients in the products you use and what makes them effective, as well as disproving beauty myths and shutting down harmful beauty advice and trends.
2. Dr. Shereene Idriss (@shereeneidriss)
We love Dr. Idriss’ down-to-earth personality and no BS-approach to skincare. She tells it like it is and gives tangible skincare advice and recommendations in her PillowTalk Derm series that you can watch on her IG and Youtube channel. If you are a newbie in the skincare world and want to get easily digestible advice from a legit board-certified dermatologist, be sure to give her a follow.
3. James Welsh (@james_s_welsh)
If you’ve been curious about affordable skincare products from K-beauty brands and other drugstore brands, James has the best recommendations. We love how honest and true to himself he is, and we can trust him to give his actual opinion of different brands and products. He also has amazing skin, so we definitely follow his recommendations when it comes to achieving ‘glass skin’.
4. Emilie Sobel (@emiliesobel)
A miami native, like us, we love to follow Emilie Sobel for the best of beauty, travel, and to get the inside scoop on all things going on in the #305. She is your go-to for finding hip and trendy spots in the area, and can also be found sharing her favorite skincare and fashion with her followers. You’ll definitely want to follow her for marketing and influencer tips based on her own experiences, skincare, lifestyle guides and more.
5. Charlotte Palermino (@charlotteparler)
If you’ve been struggling to find a skincare routine that works for you, Charlotte has lots of tips and tricks in the form of entertaining videos. She presents skincare advice in an easy-to-follow format and gives great recommendations for common skin struggles and concerns, plus quick beauty and skincare tutorials. She’s also a licensed esthetician and goes by “skincare fairy godmother,” so we get the feeling she knows what she’s talking about.
6. Ana Paula (@anapautv)
If you’re looking for makeup tips or beauty and skincare advice, you should definitely check out Ana’s IG page. She makes easy-to-follow video tutorials on Youtube, shares new spots in Miami, and her favorite beauty tips with her followers. She’s even been to the Callyssee headquarters in the past, to give her followers and ours a tutorial on some of our favorite products in our coffee-based collection!
7. Rio Viera-Newton (@riovn)
As the resident beauty columnist on The Strategist, Rio has tested tons of skincare products and knows what works and what doesn’t. She’s also a licensed esthetician and is the author of a skincare secrets book called Let’s Face It. If you’re looking for up-and-coming beauty recommendations and niche skincare products, you should definitely check out some of her stories - she knows what’s good.
8. Jackie Aina (@jackieaina)
Not only is Jackie seriously hilarious, but she is super honest and informative about the beauty industry as a whole and pushing for more inclusivity in the industry. She makes amazing makeup tutorials and gives lots of really great advice for skincare, self care, and more. Jackie is a total boss babe and even has her own line of luxurious candles called Forvr Mood.
9. Lauryn Evarts-Bosstick (@laurynbosstick)
If you love all things pink and girly, you’ve got to check out Lauryn’s blog, The Skinny Confidential. She always has the best recommendations on how to live your best life and take care of your skin, body, and mind. She also wrote a book full of the best skin care tips and advice from some of the industry’s best doctors, bloggers, and influencers and interviews lots of experts on her podcast, The Skinny Confidential Him & Her Podcast.
10. Hannah English (@ms_hannah_e)
Hannah posts lots of informative videos, product reviews/tests, and skincare advice. She is a huge advocate for wearing SPF and preventing skin cancer and has lots of content about that topic that’s very educational without being judgemental. Her product recommendations are on point, and we love coming to her page to find cool new beauty products.
11. Alice T (@alxcext)
One word: brow goals. Alice’s makeup looks are so gorgeous and easy to follow, and she gives us major brow inspiration.
12. Hyram Yarbro (@skincarebyhyram)
Follow Hyram for easy-to-understand skincare advice - he’s great for anyone who’s new to the skincare world and trying to figure out where to start when it comes to making a skincare routine.
13. Vanessa Funes (@cutcreaser)
Looking for incredible, artistic makeup looks that are super creative? Vanessa blows us away with her makeup looks every time, and reminds us that makeup is supposed to be fun!
14. Valentina D’amelio (@bilintinamakeup)
Valentina tests out viral makeup trends and hair looks so you don’t have to - her page is full of easy to follow makeup and hair tutorials and product recs you’ll love!
15. Callyssee (@callysseeskin)
Ok, so we’re not technically a beauty blogger - but we do post monthly beauty and skincare blogs on our website and share fun content on our social media channels… so make sure to give us a follow! And, be sure to check back on the blog section of our website for weekly posts that will help you achieve alllllll your skin goals in 2022.
Who are your favorite beauty bloggers to follow on social media? Leave a comment below or tag us on our Instagram, @callysseeskin.